A friend of mine told me a story recently. He was at a fundraiser for Johns Hopkins University. The head of the development committee got up and indicated that they had raised $3.3 billion so far and decided to expand their objective to raise $5 billion.
My friend wondered, was that a mistake? He said “billion” with a “B!”
Or maybe he was joking.
The truth is that Johns Hopkins has done a masterful job of raising meaningful dollars to assist with the groundbreaking medical research they are doing and the stellar education they’re committed to providing. Plus, now they’re helping give back to the city of Baltimore where they’re located and we have an office.
Fundraising can be complicated, but I share this quick story as a reminder that with compelling propositions and an effective articulation of your activities, transformational dollars can be raised. Don’t lose hope.
Kudos to Johns Hopkins and their development team on their great work.
Don McKenzie is President & Chief Growth Officer of Innovairre Communications, which supports more than 500 nonprofit organizations around the world. Contact us at Answers@Innovairre.com; subscribe to our newsletter here; and follow us on LinkedIn and Twitter.