We live in a world where technology is constantly evolving. New tools and techniques are introduced on a daily basis. However, there are some tried and true approaches that continue to perform, year in and year out. The Automated Writing Instrument, Genuinely Penned (GP), that uses actual ballpoint pens to address letters and write personal messages, is just that.
Genuinely Penned technology has been a part of Innovairre’s solution set for ten years. Immediately upon its rollout, our clients saw dramatic success in their fundraising. Even today, years later, the results are still astounding. Take a look at these dramatic results from five different ways Genuinely Penned technology can be used:
1. Envelope Addressing
Genuinely Penned Address vs. Inkjet Address: Innovairre’s Genuinely Penned addressed mail piece increased response for a healthcare client by 32% and increased net profit by 42%.
2. Lapsed Donor/Winback Card
Genuinely Penned Address & Personal GP Card Message vs. Standard #10 OE Inkjet/Laser Package: The Genuinely Penned OE & Card increased response for a religious nonprofit client by 243% and increased the average gift by 20%.
3. Acknowledgment Letter
Letter with Genuinely Penned Message & Signature vs. Standard #10 Laser Letter: The GP package increased response by 37% and increased the average gift by 3.56%.
4. Renewal Donor Card
A6 Genuinely Penned OE & Card vs. Standard Inkjet/Laser Card: The GP package increased response by 101%, the average gift by 17%, and revenue by 160%.
5. Year-End Director Card
A6 Genuinely Penned OE Address & GP Card Message: This appeal produced a 12.7% response rate and resulted in an average gift of $266.70.
These results speak for themselves, but I will reiterate anyway…. If you don’t have a Genuinely Penned test running for your nonprofit right now, please get in touch! Let us prove that the tried and true is right for you.
David Cox is VP of Sales for Innovairre Communications, which supports more than 500 nonprofit organizations around the world. Contact us at Answers@Innovairre.com; subscribe to our newsletter here; and follow us on LinkedIn and Twitter.