Give (Love)

#GivingTuesday was a welcome oasis after the frenzy of Black Friday and CyberMonday. So we’d like to highlight a few of the thousands of notable campaigns that ranged from giving money to giving time and all amounted to huge outpouring of love.

Food for the Poor the international relief and development organization, serves the poorest of the poor in 17 countries throughout the Caribbean and Latin America.

The organization joined #GivingTuesday by suggesting gifts that could change lives with contributions from $10 and up, in categories including food, housing, micro-enterprise and medical supplies given in honor of a loved one or friend.

The Volunteer New York Challenge asked people to participate in #GivingTuesday by donating $50 or volunteering two hours. They teamed up with the Journal News and NonProfit Westchester in a two-month long daily #lohudcares campaign that featured one non-profit every day. Information about the nonprofit’s cause and how they were giving back to the community were featured. They’re already planning for #GivingTuesday 2015.

For the second year, The Metropolitan Museum of Art provided a match of $600,000 toward #GivingTuesday donations.

We Are Changers’ #Unselfie campaign asked people to try to capture why to give to others in a photo instead of one’s physical self. #Unselfie gave enormous exposure to #GivingTuesday and resulted in millions of images being posted across all social media channels.

Some notable examples:
Camp Kesem is a nationwide network of 62 summer camps and social circles run by college student leaders around the U.S. to support kids with a parent who has (or has had) cancer. Their one-week sleep away camps are a chance for kids ages 6-16 to “just be kids” for a magical week at one of a national network of participating summer camps. The camps focus on the goal of giving campers the most fun week possible, while providing the extra support and attention that they need

Across the nation, for the #HelpCampKesem photo campaign, 62 chapters set up photo booths and crafted unique “I Helped Kids” messages to support Camp Kesem. Nearly 1,700 photos were posted across all three social media channels and more than $33,000 was raised to support children through and beyond a parent’s cancer. $33,000 will allow Camp Kesem to send 66 more children to camp this summer. Posts, statuses and updates reflected the generosity of participants with messages like “I Helped Kids laugh, play and make lifelong friends.”

The Autism Society joined the #Unselfie campaign to raise awareness and funds for autism. Chapters all over the country held events and encouraged #Unselfie photos which were posted by the thousands.

Katie Couric joined the #Unselfie movement in support of Stand Up to Cancer. Thousands of people supported the organization by posting #Unselfies on Twitter, Instagram, Facebook, and Google+.

Perhaps the best news: The 2014 initial results indicate that the amount raised during this year’s #GivingTuesday increased by at least 63 percent over the same period for #GivingTuesday 2013.

More than 296,000 online and offline contributions to charities were made during the 24-hour period that began at 12 a.m. Dec. 2 and continued until 11:59 p.m. Fifteen thousands nonprofits and 20,000 partner organizations participated.

The outlook for #GivingTuesday 2015 is rosy indeed.

– Don McKenzie is the President & Chief Growth Officer at Innovairre, which supports more than 500 nonprofit organizations around the world. Don can be reached at