Innovairre and Xerox expand relationship
to better serve the nonprofit sector
Cherry Hill, New Jersey, March 23, 2017 – Xerox and Innovairre today expanded their partnership as Innovairre took ownership of its fifth and sixth Xerox CiPressTM engines at their Mt. Pleasant, Iowa facility. The acquisition of the Cipress presses are part of Innovairre’s business growth, which will see the addition of 100 new jobs.
Innovairre, a worldwide leader in fundraising supporting nonprofits, is one of America’s largest providers of progressive digital print production solutions. The company prints and mails more than one billion pieces of direct mail for nonprofit fundraising every year, offering sophisticated solutions in data analytics, progressive digital marketing and premiums for the nonprofit sector. The Xerox Cipress –a high speed waterless inkjet continuous feed press – offers cost effective inkjet printing on standard offset coated stocks with speeds up to 500 feet per minute.
“The best results in nonprofit fundraising today are being driven by cutting-edge, data-driven targeting strategies, working in combination with the most progressive digital print equipment,” said Mark Schulhof, CEO, Innovairre. “Xerox CiPresses have been hugely valuable to the nonprofits we serve by enabling us to better personalize communications and improve speed-to-market.”
With the support of Xerox, Innovairre will now expand the digital services it provides to the nonprofit sector, further driving growth in fundraising.
“Innovairre clearly understands how to fully leverage digital print technology as they drive ever-improving results for the nonprofits they serve,” David Wigfield, vice president, Major Account Operations, Xerox. “We are gratified to be working so closely with Innovairre and helping support so many worthy charities in the process.”
About Innovairre Communications
Innovairre is the worldwide leader in fundraising, supporting agencies and nonprofit organizations. Innovairre serves more than 500 charities, with 4000+ employees, working across five continents. Innovairre leverages a scientific marketing approach, including advanced data analytics and insights; progressive digital marketing; leading-edge technologies; a proven creative and testing methodology; and unsurpassed capabilities in direct mail development, digital printing and premiums for the nonprofit sector. Innovairre also supports many leading commercial companies and has specialized expertise in the financial, insurance, healthcare, publishing and retail categories. For more on Innovairre, visit www.Innovairre.com.
About Xerox
Xerox Corporation is an $11 billion technology leader that innovates the way the world communicates, connects and works. Our expertise is more important than ever as customers of all sizes look to improve productivity, maximize profitability and increase satisfaction. We do this for small and mid-size businesses, large enterprises, governments, graphic communications providers, and for our partners who serve them.
We understand what’s at the heart of work – and all of the forms it can take. We embrace the increasingly complex world of paper and digital. Office and mobile. Personal and social. Every day across the globe – in more than 160 countries – our technology, software and people successfully navigate those intersections. We automate, personalize, package, analyze and secure information to keep our customers moving at an accelerated pace. For more information, visit www.xerox.com.