Company Introduces Breakthrough Product: Innovairre Labels on Demand
PENNSAUKEN, NJ – March 7, 2016 – In the past year, Innovairre Communications has introduced more than a dozen new products to better serve nonprofits. Today the company did it again with the introduction of Innovairre Labels on Demand.
Labels on Demand are address labels that can be printed daily, with no minimums, and easily incorporated into trigger-based/automated programs — and mailed within 24 hours. Usage applications for Labels on Demand include thank you mailings, acknowledgments, welcome packages, tax receipts, and quickly fixing label service issues.
Labels on Demand were designed to capitalize on a series of contemporary nonprofit mailing best practices, including personalization, marketing automation, mobile/multichannel integration, speed-to-market, as well as the ongoing power of address label mailings. Innovairre’s labels are printed directly on the back of personalized letters to increase efficiency and effectiveness. The Labels on Demand product will be produced in Ohio to expedite in-home dates across the country.
Chris Moore, Managing Director, Innovairre Data Services, said, “A rigorous analysis of recent direct mail performance metrics proves the power of Labels on Demand. We look forward to helping an array of savvy nonprofits and commercial clients implement Labels on Demand in trigger-based programs, so they can increase their response rates with a minimal amount of effort.”
The introduction of Labels on Demand follows on many of Innovairre’s other new product inventions and introductions, including Innovairre MC, next generation nonprofit CRM software; Text Tech, the latest mobile engagement platform; e-Receipts, automating tax receipt communications; and Social Sync, the direct mail/social integration solution.
Innovairre has several other breakthrough products in the works and is committed to continuing to live by its tagline: Innovate for Good.
About Innovairre Communications
Innovairre is the worldwide leader in fundraising, supporting agencies and nonprofit organizations. Innovairre services more than 500 charities, with 4000+ employees, working across five continents. Innovairre leverages a scientific marketing approach, including advanced data analytics and insights; progressive digital marketing; leading-edge technologies; a proven creative and testing methodology; and unsurpassed capabilities in direct mail development, digital printing, and premiums for the nonprofit sector. Innovairre also supports many leading commercial companies and has specialized expertise in the financial, insurance, healthcare, publishing, and retail categories. For more on Innovairre, visit www.Innovairre.com, or on Twitter @Innovairre.