Innovairre Introduces Next Generation Software Platform for Nonprofits

New software platform provides robust, affordable fundraising technology that enables NPO donor engagement across online, social, mobile and traditional channels

PENNSAUKEN, NJ – February 04, 2015 – Innovairre Communications, a world leader in fundraising, today introduced Innovairre MC, a fully-integrated fundraising platform that leverages a social database framework and acts as the central nerve system for an NPO’s operations.

The new software platform design is real-time accessible, scalable, and incorporates fundraising management with full CRM capabilities. The functionality supports all aspects of donor management, including crowdfunding, peer-to-peer, mobile, events, email, grants, analytics, reporting, data visualization, as well as traditional cash and check-based donations. The product also includes a direct marketing platform unlike anything available within an integrated system in the nonprofit sector.

Nonprofits will be able to access Innovairre MC on a self-service basis or with strategic management support. Don McKenzie, President and Chief Growth Officer of Innovairre said, “Nonprofits have urgent needs and real budget constraints. A better solution to control the full-gamut of donor management and engagement was sorely needed. With the introduction of Innovairre MC, we are overjoyed that more nonprofits will be able to manage the entirety of their fundraising operations from one intuitive, affordable platform.”

Paul Noonan, Managing Director of CRM Solutions, added, “Building on our long history of software development, our team was determined to build a next generation, cloud-based platform that knits together all traditional and progressive fundraising techniques and includes easy-to-use analytics that can drive ever-improving fundraising performance. We’re glad we succeeded.”

About Innovairre Communications
Innovairre is the worldwide leader in fundraising, supporting agencies and nonprofit organizations. Innovairre services more than 500 charities, with 4000+ employees, working across five continents. Innovairre leverages a scientific marketing approach, including advanced data analytics and insights; progressive digital marketing; leading-edge technologies; a proven creative and testing methodology; and unsurpassed capabilities in direct mail development, digital printing and premiums for the nonprofit sector. Innovairre also supports many leading commercial companies and has specialized expertise in the financial, insurance, healthcare, publishing and retail categories. For more on Innovairre, visit

Media Contact:

Linda Glazer