Small Tweaks, Big Impact
By Mimi Krueger, 11/16/2016
As direct marketers, we’re always on a quest to find the next big breakthrough: a useful premium, an innovative new packaging concept, or retail...
Best Donor Acquisition List Ever
By Don McKenzie, 10/20/2016
For years, nonprofits have been complaining, “My donors are aging, but it’s impossible to find great, new direct mail lists to drive growth.” Finally,...
Keeping the Faith in Catholic Fundraising
By Grant Novins, 10/17/2016
Aaron Burden via Unsplash The resounding message from this year’s National Catholic Development Conference (NCDC) was clear: people have less and less faith in...