The Resistance to Digital Printing
By Don McKenzie, 9/26/2016
The speed of technology adoption is incredible, correct? Well, not always. Approximately 20 years ago, digital print technology was introduced with much fanfare....
5 Winning Direct Mail Ideas Worth Testing
By Jill Querceto, 9/22/2016
Winning is great. But it’s not always easy, particularly if you’re working with creative freelancers or agencies with a limited number of clients or...
5 Essential Considerations for Nonprofit Modeling
By Don McKenzie, 9/19/2016
It’s a fact: modeling has never been more important for fundraising success. Unfortunately, many organizations are still using traditional statisticians to do regression models....