Why Machine Learning is Smart for Nonprofits

Nonprofits have it tough.  Budgets are limited and expectations are huge.  If things weren’t hard enough, the world keeps changing:  Now we live in the age of Big Data and Omni-Channel fundraising.  Getting Big Data and Omni-Channel right is no small task.  Luckily, now there is a solution.

NPOs Win by Applying Machine Learning to Omni-Channel Decisioning

Imagine leveraging highly complex models using millions of data points to determine who are the best prospects at this moment, for this offer, combined with the intelligence informing you which channel(s) should be used with which message.  Naturally, such a progressive approach sounds fabulous, but can you really try this today??  Yes!

Qualified NPOs Can Try Machine Learning on a Performance Basis

We have been refining the application of machine learning for Omni-Channel decisioning for the past seven years.  We now understand how it works – thanks in no small part to the machine learning that we have used in each deployment.  To elaborate…

Using Google Certified Professionals in various disciplines (SEM, SEO, Display, Contextual, PLA, Retargeting, Coordinated Display, Email, Social, Content, etc.), we access an enhanced toolset, providing greater insight into buyer psychology that is used to optimize marketing spend.  Not all spend must be used for conversion.  Depending on the campaign goals, some touch points enhance brand; others generate response, but all are measurable.  This is where most organizations get stuck.  It’s not as easy to understand and measure the downstream force-multiplier effect of a multi-channel strategy.  It takes significant effort and time and know-how.  That’s where we can help.  The collective sphere of intelligence gathered through Innovairre’s reach and prior experimentation is significant.  The machine learning environment gets smarter with each and every model enhancement.  Thus, its predictive capability improves constantly.

Leveraging Big Data for an Omni-Channel world isn’t easy, but it doesn’t take a machine to tell you that calling us to discuss trying our solution on a performance basis is a no-brainer.

– Matt Graham is Innovairre’s Chief Technology Officer, which supports more than 500 nonprofit organizations around the world. For more information about machine learning and advanced data strategies, contact us at Answers@Innovairre.com.