New Company Launched to Serve the Nonprofit Sector:
Innovairre Communications, LLC.

December 2, 2014 – In a major consolidation of talent, experience and capabilities, multiple companies that have served the nonprofit sector for decades today announced they are coming together to form one new company: Innovairre Communications, LLC. Innovairre is being birthed today, on “Giving Tuesday,” to highlight the organization’s commitment to their nonprofit clients and the communities they serve.

Innovairre will service more than 500 nonprofit agencies, nonprofit organizations and commercial clients, with nearly 4,000 employees working across five continents. Until now, these resources have been spread across many different companies and brands. With today’s announcement, Innovairre brings these talents together to better assist nonprofit organizations, their agency partners and commercial companies.

Don McKenzie, Innovairre President and Chief Growth Officer, said, “The organizations we support generally must raise ever-increasing revenues to complete their critical missions. By forming Innovairre, we can now apply greater scale, sophistication and technology to assist nonprofits and their partners positively impact the world. We are now one company, with one mission: to help every one of our clients inspire people one by one.”

Innovairre will leverage a scientific marketing approach to fundraising optimization. This includes the use of advanced data analytics; progressive digital marketing; state-of-the-art CRM software; sophisticated application of personalization; a proven creative and testing methodology; and automated response processing services.

As a result of this consolidation, Innovairre will also become the nonprofit industry’s #1 provider of premium products and a leader in direct mail development and production. In addition, Innovairre’s service offering is being augmented by significant new investments in data/analytics, software development, advanced digital print and high speed label technology, new international operations, and talent development to enable operational excellence and best-in-class service.

Dean Wimer, President and Chief Operating Officer, added, “We are enthusiastic about our operational capabilities and talent – and this is just the beginning. Further innovation is on the horizon for Innovairre.”

In addition to McKenzie and Wimer, the Innovairre senior management team includes Chief Financial Officer Drew Moyer.

To stay abreast of Innovairre activities, visit Innovairre.com, and follow us on Twitter, LinkedIn, and Facebook.

– Don McKenzie is the President & Chief Growth Officer at Innovairre, which supports more than 500 nonprofit organizations around the world. Don can be reached at DonM@Innovairre.com.