tattoo-on-male-shutterstock_324788036I have this habit. When I see someone with a tattoo, I usually ask about it. I’m curious what message people want permanently adhered to their bodies. This past weekend, I got an inspiring answer….

While at a restaurant in Boston, I noticed my young server had an interesting tattoo. I asked him about it. He proudly showed it to me. He explained that for the past four years he had worked for a nonprofit that helps needy kids in Africa—kids the world doesn’t seem to care about, but he did. Now he works a “real job” to support himself, but he never wants to forget the cause that inspires him. So he got “ink” to always have a visible reminder of these forgotten children.

I found his passion compelling.

As we enter the new year, I’m thinking about what New Year’s resolution is so inspiring to make an indelible mark on me. I haven’t reached my final conclusion yet, but I’m finding this one man’s tattoo and passion—to help children in need—powerful and unforgettable.

Don McKenzie is President & Chief Growth Officer of Innovairre Communications, which supports more than 500 nonprofit organizations around the world. Contact us at, and follow us on LinkedIn and Twitter.