Fundraising techniques are forever changing. Crowdfunding, peer-to-peer, the utilization of social synchronization, and the application of artificial intelligence have all become more important. Yet, to this day, the vast majority of donations are still secured by direct mail. That means it’s essential that we constantly reinvent our direct mail fundraising strategies.
Since 2011, Innovairre has partnered with Xerox. We have been pioneering the application of machine learning, precision targeting, and creative innovation — all used in combination with cutting-edge, digital print technology.
The results from our partnership are clear: Response rates are up, communication relevance is dramatically enhanced through hyper-personalization, and speed-to-market is improved.
To acknowledge the success of our partnership, Xerox just released this testimonial video, featuring our collective progress. We are honored that Xerox wants to tell our story… very proud of our partnership with them… and gratified about all the success we have had raising funds for terrific nonprofits throughout the years. Please take a look at this Xerox video. Thank you.
Don McKenzie is President & Chief Growth Officer of Innovairre Communications, which supports more than 500 nonprofit organizations around the world. Contact us at Answers@Innovairre.com; and follow us on LinkedIn and Twitter.