Around the world, nationalism is on the rise. We’ve seen it in the United States, the UK, Germany, France, and many other countries.
For those of us supporting nonprofits, it’s essential to consider how to leverage this phenomenon so that our important work continues unabated.
Here are a handful of questions fundraisers should be asking now:
- When fundraising, should international nonprofits focus more on their domestic programs?
- Alternatively, should some international nonprofits consider the following type of message? “While much of the world turns inward, we are here to make sure that the concerns of those less fortunate around the world are not forgotten.”
- Should fundraisers look to segment their communications better based on donors’ political sensibilities so that both conservative and liberal donors understand how the nonprofit’s work is well aligned with their attitudes?
- Should premiums that express national pride, like flag pins and patriotic mailing labels, be tested soon?
- Should nonprofits that are well aligned with nationalistic sentiments, like veterans organizations, look to ride the wave and become more aggressive in acquisition now?
These are just a few of the questions we need to ask ourselves, but we should consider this topic now. In country after country, the political elite have been surprised by this rise of nationalism. The work of nonprofits is far too important to miss this phenomenon.
Mark Schulhof is Chief Executive Officer of Innovairre Communications, which supports more than 500 nonprofit organizations around the world. Contact us at Answers@Innovairre.com, and follow us on LinkedIn and Twitter.