As 2014 draws near a close, we want to showcase the work some of our more than 500 wonderful nonprofit and agency clients have done to raise awareness and funds for causes that make life better for so many people in so many ways.

We at Innovairre are so happy to play a part in helping these extraordinary organizations succeed in their missions.

Some of the campaigns, like the massively successful ALS Ice Bucket Challenge, raised many millions and some, like a boutique by entrepreneurial 8th graders at Garden St School in CA, raised hundreds. Every one raised awareness and helped to build a foundation of hope for the future of people helping people.

The Red Cross has begun a campaign to reduce home fire deaths and injuries in the US by 25% in the next five years. Its goal is to increase the use of smoke alarms in neighborhoods with higher numbers of home fires. And, because Fire experts agree that people may have as little as two minutes to escape a burning home before it’s too late to get out, the campaign encourages all Americans to create and practice fire escape plans.


UNICEF Mothers Day campaign created Inspired Gifts that people could contribute to make an immediate and dramatic difference in the lives of children who lack shelter, medicine and water.  The theme was no more children dying from unclean water, malnutrition or disease. “No young lives lost for lack of shelter, immunizations, or basic medicines. Join us in believing in ZERO.”

March of Dimes Imbornto campaign received a 2014 NonProfit Campaign of the Year award from PRWeek. The program is based on the idea that every baby is born to do something great, and to raise money for the organization’s vital research and programs that improve the lives of babies and families everywhere.

8th grade entrepreneurs at Garden Street Academy raised more than $400 for the Foodbank of Santa Barbara County and the Wounded Warrior Project. The students sold products they designed in the school’s makerspace, using 3D printers.

ALS Ice-Bucket Challenge As a result of the challenge going viral, The ALS Association has received $115 million in donations since July 29, 2014.

Worldwide Cancer Research currently has 158 research projects underway in 21 countries around the world.

Habitat for Humanity’s Buildchallenge campaigns is designed to raise awareness of the challenges many people face by not having a decent place to live. In the 2014 New Zealand Build-a-thon kids used LEGO blocks to design models of safe and healthy homes. More than 1500 New Zealand children participated in 2013.



– Don McKenzie is the President & Chief Growth Officer at Innovairre, which supports more than 500 nonprofit organizations around the world. Don can be reached at