5 Fundraising Best Practices
By Don McKenzie, 8/8/2018
In 2018, many nonprofits are struggling with their fundraising results. Industry research indicates that 2018 fundraising revenues are down 2.4% and retention is off...
Direct mail isn’t dead!
By Victoria Mulherin, 12/4/2017
Daria Nepriakhina via Unsplash “Direct Mail is dead.” “We live in a digital world, everything is going to be paperless soon.” “Who even reads their...
Reinventing How Direct Mail Fundraising Is Done
By Don McKenzie, 6/9/2017
Fundraising techniques are forever changing. Crowdfunding, peer-to-peer, the utilization of social synchronization, and the application of artificial intelligence have all become more important. Yet,...