Direct mail isn’t dead!
By Victoria Mulherin, 12/4/2017
Daria Nepriakhina via Unsplash “Direct Mail is dead.” “We live in a digital world, everything is going to be paperless soon.” “Who even reads their...
Reinventing How Direct Mail Fundraising Is Done
By Don McKenzie, 6/9/2017
Fundraising techniques are forever changing. Crowdfunding, peer-to-peer, the utilization of social synchronization, and the application of artificial intelligence have all become more important. Yet,...
Direct Mail Volume Trends – 2016
By Mark Schulhof, 2/13/2017
Now that 2016 has ended and all of the data has been collected, we can see how direct mail fared during the year. And...
5 Winning Direct Mail Ideas Worth Testing
By Jill Querceto, 9/22/2016
Winning is great. But it’s not always easy, particularly if you’re working with creative freelancers or agencies with a limited number of clients or...