Direct Mail Volume Trends – 2016
By Mark Schulhof, 2/13/2017
Now that 2016 has ended and all of the data has been collected, we can see how direct mail fared during the year. And...
The Power of Video
By Paul Daleo, 3/22/2016
It’s said that “a picture is worth a thousand words.” In our multichannel world, how much do you think it’s worth to a donor...
2016 Forecast Calls for Program Integration
By Don McKenzie, 2/19/2016
Last week NonProfit PRO shared a compilation of 80 Nonprofit Trends for 2016. Executive Editor Sean Norris explained that the publication “reached out to...
Enabling the Digital Fundraising Evolution
By Don McKenzie, 7/14/2015
Most nonprofits believe digital fundraising is essential for their future. Yet only 6.7% of funds raised by nonprofits were solicited by digital methods. Complicating matters,...