What many people don’t know is that there is a very exclusive group of advertising agencies from around the world, largely dedicated to fundraising, which meets twice a year, so they all can become stronger.
These agencies discuss strategy, technology, innovation, creative, and openly reveal the campaign results they are seeing — all in an effort to better serve both the NGOs they support and their colleagues in this strategic alliance.
For three days last week, this group, The International Network of Fundraising Agencies (INFA), met in New York. Columbia University and Innovairre Communications hosted the event.
This year, the participants included agencies from Ireland, Denmark, Italy, France, UK, Belgium, Austria, Holland, Deutschland, India, and the US.
We at Innovairre gladly shared two of the new tech-based solutions we have introduced in the past 60 days: our new, cutting-edge software platform, Innovairre MC; and our turnkey retention solution, Donor2. We were pleased to see the global receptivity to these ideas.
If you are in need of expert agency support in any of the countries above, I’ll gladly connect you with the local INFA agency. They’re just a little bit stronger, because they understand that there is strength in numbers. Also, if you want to join this strategic alliance of agencies, please contact us, and we can gladly discuss it.
– Michael Kulpinsky is SVP of Global Services for Innovairre Communications, which supports more than 500 nonprofit organizations around the world. For more information about Innovairre, contact us at Answers@Innovairre.com.