Tips for a Successful Mid-Level Program
By Innovairre Communications, 4/5/2021
Many nonprofits focus on their major gift program and their housefile program. Mid-level donors get lost in the mix. They are either moved up...
How to Successfully Mail Urgent Appeals
By Innovairre Communications, 3/24/2021
There will be times when a situation emerges where your nonprofit has an urgent need for money. Do not shy away from asking donors...
Direct Mail Testing
By Innovairre Communications, 2/25/2021
Direct mail is both an art and a science. And sometimes a mystery. Have you ever had a package bomb that you thought would...
4 Fundraising Myths Debunked
By Innovairre Communications, 1/28/2021
So much of direct marketing fundraising is counterintuitive. Smart nonprofits test, and look at the data and results to guide their decision making. Other...