The “Eyes” Have It: Direct Mail Psychology
By Innovairre Communications, 1/26/2022
Siegfried Vögele was a German professor of direct marketing. While you may not be familiar with him, Vögele’s many years of research in the...
How to Retain Donors through Cultivation
By Innovairre Communications, 12/15/2021
Nonprofits know how important their donors are to their success. However, they don’t always act in a way that reflects donors’ value, and it...
Fundraising After the Pandemic
By Innovairre Communications, 11/9/2021
COVID-19 changed our everyday lives in many ways. Professionally, we fundraisers were forced to alter our methods to adapt to the “new normal.” Yes,...
Getting the Basics Right
By Innovairre Communications, 10/27/2021
Lewis Pugh, a famous endurance swimmer, said it best when he said: “If you get the basics right, everything else falls into place.” That...