The “Eyes” Have It: Direct Mail Psychology
By Innovairre Communications, 1/26/2022
Siegfried Vögele was a German professor of direct marketing. While you may not be familiar with him, Vögele’s many years of research in the...
How to Retain Donors through Cultivation
By Innovairre Communications, 12/15/2021
Nonprofits know how important their donors are to their success. However, they don’t always act in a way that reflects donors’ value, and it...
Getting the Basics Right
By Innovairre Communications, 10/27/2021
Lewis Pugh, a famous endurance swimmer, said it best when he said: “If you get the basics right, everything else falls into place.” That...
Tips for Successful Animal Welfare Fundraising
By Innovairre Communications, 9/28/2021
Fundraising for animal-related charities lends itself to many opportunities to be creative and interactive with donors, with strong results. Donors who contribute to animal...