Tips for a Successful Mid-Level Program
By Innovairre Communications, 4/5/2021
Many nonprofits focus on their major gift program and their housefile program. Mid-level donors get lost in the mix. They are either moved up...
How to Successfully Mail Urgent Appeals
By Innovairre Communications, 3/24/2021
There will be times when a situation emerges where your nonprofit has an urgent need for money. Do not shy away from asking donors...
Direct Mail Testing
By Innovairre Communications, 2/25/2021
Direct mail is both an art and a science. And sometimes a mystery. Have you ever had a package bomb that you thought would...
4 Fundraising Myths Debunked
By Innovairre Communications, 1/28/2021
So much of direct marketing fundraising is counterintuitive. Smart nonprofits test, and look at the data and results to guide their decision making. Other...
Connecting the Premium to the Mission
By Innovairre Communications, 11/18/2020
Whether you love them or hate them, premiums are everywhere. In fact, about 60% of nonprofits’ solicitations include the use of premiums. Why are...