The “Eyes” Have It: Direct Mail Psychology
By Innovairre Communications, 1/26/2022
Siegfried Vögele was a German professor of direct marketing. While you may not be familiar with him, Vögele’s many years of research in the...
How to Retain Donors through Cultivation
By Innovairre Communications, 12/15/2021
Nonprofits know how important their donors are to their success. However, they don’t always act in a way that reflects donors’ value, and it...
Direct Mail Testing
By Innovairre Communications, 2/25/2021
Direct mail is both an art and a science. And sometimes a mystery. Have you ever had a package bomb that you thought would...