Tips for a Successful Mid-Level Program
By Innovairre Communications, 4/5/2021
Many nonprofits focus on their major gift program and their housefile program. Mid-level donors get lost in the mix. They are either moved up...
Fixing Donor Inequality
By Mark Schulhof, 1/9/2017
Like many sectors of the economy, nonprofits are contending with issues related to income inequality — or as I call it, “Donor Inequality.” Total...
5 Winning Direct Mail Ideas Worth Testing
By Jill Querceto, 9/22/2016
Winning is great. But it’s not always easy, particularly if you’re working with creative freelancers or agencies with a limited number of clients or...
5 Essential Considerations for Nonprofit Modeling
By Don McKenzie, 9/19/2016
It’s a fact: modeling has never been more important for fundraising success. Unfortunately, many organizations are still using traditional statisticians to do regression models....