It may sound shocking, but there is a technology that lifts direct mail response 200%-300%. It’s been tested thousands of times – for fundraising and commercial purposes. It works particularly well for lapsed donors / customers and retention mailings – and it can be helpful for acquisition as well.

The technology is Genuinely Penned. It leverages robotics and customized software to apply real handwriting fonts, using real ballpoint pens, to envelopes, letters, lift notes, Post-it notes, reply cards, and more.

Given Innovairre’s commitment to the nonprofit community and to all of our clients, we are always seeking and perfecting techniques that overcome the challenges of today’s ever-changing world. Therefore, as a result of the success of Genuinely Penned technology, we invested and have become the global leader in this technology, with the most capacity and experience applying it.

If you have never tested Genuinely Penned technology, you absolutely should.

Please watch this short video, visit our landing page, and then I encourage you to have a short conversation with us. We will gladly tell you about the best applications of this technology for your specific needs. The Genuinely Penned technology will lift your results, and the conversation with us should lift your spirits, too!

David Cox is a Vice President at Innovairre Communications, which supports more than 500 nonprofit organizations (and for-profits) around the world. Contact us at, and follow us on LinkedInTwitter, and Facebook.