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Innovairre and Fundly Partner to Deliver New Crowdfunding Solution

Crowdfunding Capabilities Incorporated into Next Generation Nonprofit Software

PENNSAUKEN TOWNSHIP, NJ – July 28, 2015 – Innovairre, the worldwide leader in fundraising, and Fundly, a leading crowdfunding provider, announced a strategic partnership to deliver a crowdfunding solution as a part of Innovairre’s first of its kind software platform.

This new crowdfunding module will be offered to Innovairre’s clients and prospects via Innovairre MC, the fully integrated fundraising platform that acts as the central nervous system for NPOs’ operations. This new construct will provide charities easy access to enterprise-level crowdfunding and easily integrate those efforts with other fundraising channels and all aspects of their donor/CRM management capabilities.

Nonprofit organizations on the Innovairre MC platform will also now have the ability to create fully customized, branded crowdfunding campaign pages instantaneously and promote those campaigns and their progress across varying social media accounts. Additionally, NPOs can set up more granular ‘giving levels’ to help define what each donor’s money will be used for, and provide constant updates to donors via a designated blog feature.

Don McKenzie, President & CGO at Innovairre Communications, said, “Crowdfunding is one of the most important fundraising innovations developed in years, yet having another fundraising channel operating in isolation has its drawbacks, so we were determined to deliver a world-class crowdfunding solution that integrates within NPOs’ entire operations. That’s why we’re overjoyed with our Fundly partnership and the integrated solution we’ve built together.”

Steve Chew, Vice President of Marketing at Fundly, added, “We are proud of our unique expertise in enterprise-level crowdfunding and gratified that we have created another innovation in the delivery of these services via our Innovairre relationship.”

About Innovairre Communications
Innovairre is the worldwide leader in fundraising, supporting agencies and nonprofit organizations. Innovairre services more than 500 charities, with 4000+ employees, working across five continents. Innovairre leverages a scientific marketing approach, including advanced data analytics and insights; progressive digital marketing; leading-edge technologies; a proven creative and testing methodology; and unsurpassed capabilities in direct mail development, digital printing, and premiums for the nonprofit sector. Innovairre also supports many leading commercial companies and has specialized expertise in the financial, insurance, healthcare, publishing, and retail categories. For more on Innovairre, visit Innovairre.com, or follow us on Twitter or LinkedIn @Innovairre.

About Fundly
Fundly is the leading crowdfunding platform for both organizations and individuals looking to make a difference. With over $350 million raised to date, Fundly makes it easy for anyone to create a donation page within minutes; share the campaign through email, social media, and blogs; sell t-shirts and other goods; provide online registration for events; and empower teams and personal fundraisers to support the cause. Serving over 3,000 organizations and hundreds of thousands of individual users, Fundly prides itself in providing top-notch customer support and an exceptional user experience, so that each campaign looks great on any device. For more information on Fundly, visit Fundly.com, or follow us on Facebook, Twitter, or LinkedIn @Fundly.

Media Contact
Linda Glazer, lbglazer@innovairre.com, 443-812-8004

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