AI & Data
Why Predictive Models Outperform RFM Segmentation
How machine learning models trained on giving behavior deliver 20%+ lift over traditional recency-frequency-monetary scoring.
Insights
Ideas for Fundraisers Who Want to Raise More
Research, case studies, and thinking from Innovairre's strategy and data science teams.
Latest articles
Direct Mail
The Future of Direct Mail Is Predictive
Smart mailers are using AI to decide who gets a package and who doesn't—and they're raising more with less.
Case Study
How a National Nonprofit Cut Acquisition Cost by 30%
A data-driven approach to audience selection and channel optimization with Innovairre and Squark AI.
Strategy
Why Full-Service Beats Best-of-Breed
When your data, creative, production, and digital all live under one roof, the compounding effect is real.
Industry
The Nonprofit Fundraiser's Prediction Gap
Most organizations optimize parts. The ones that win optimize the system. Here's the difference.
Digital
Integrating Email and Mail Calendars for Maximum Impact
The donors who receive coordinated multichannel touchpoints give 2.3x more. Here's how to plan it.
Strategy
Nonprofit Donor Retention Strategies: A Multi-Channel Playbook
How to raise donor lifetime value, cut acquisition dependence, and compound revenue through multi-channel retention.